Our annual party for greenies at SXSW is …
EcoPop is a video series with a Point of View.
It's about the why, not the how.
It is not preachy, compost this, recycle that,
change your freaking light bulb (although you should) TV.
Heck, it’s not even TV. It’s the web, but you knew that.
and great storytelling. It's dedicated to finding interesting characters and
compelling subjects in order to educate, enlighthen and entertain.
Above all, it's honest, irreverent and always organic.