Cree SXSW Sustainable Media Happy Hour

The Official Why:

There’s nothing official, just totally biased because I’m one of the organizers. See below.

The EcoPop Why:

This is THE place to be if you wan to meet up with green minded folks at SXSW. Take a break from geeking out over Google earth and geek out over the real earth.  Co-hosted by TriplePundit and EcoPop.tv means there’s a focus on green media but the happy hour is open to non-profits, social entrepreneurs, issues bloggers, clean techies, environmental filmmakers and as we like to lovingly say, “anyone who gives a damn.”

The exciting news is that Cree LED signed up to sponsor the event so there’s free beer while supplies last and If you’re thinking we paired up with Cree just for the sponsorship dough, think again. With the help of their social media guru, Ginny Skalski, Cree is using the power of social media to educate people about the benefits of energy effecient LED lighting (LEDs last much longer than CFLs and also don’t contain mercury) and we love that! If you’re a loyal EcoPop viewer you might have noticed that right on the homepage, I state “EcoPop is not ‘how to’ TV. It is not preachy, compost this, recycle that, change your freaking light bulb (although you should) TV.” I’d like to elaborate–I’m all for changing light bulbs–but as a content creator, I’m less interested in the how and more interested in the why. Cree provides the why.

They also provide the light. The Cree Lighting the LED Revolution site is an interactive LED makeover playground. Who doesn’t have a totally depressing and horrible lighting situation somewhere in their home or office? I do and it’s called the living room. On their site, people can upload photos of the their dim dining rooms and enter a chance to win Cree recessed lighting. I can’t explain it, either it’s the voyeur in me or the fact that I take comfort in knowing I’m not alone in my lighting woes but I really enjoy clicking through their “cries for help” photos. I’m hoping they include “after” photos at some point for a complete “before and after” experience. One makeover at a time, Cree is proving that the LED lighting Revolution has begun.

Last but certainly not least, we’re giving out eco goodies provided by our amazing gift bag sponsors:  TheEcoLuxeLife, Hail Merry, Josie Maran Cosmetics, Honest Tea, FilterForGood & Brita, Joyful Bath Co., and Herbalogic.

RSVP here and I’ll see you there!!