To be honest, when I heard the title of Rebecca Harrell Tickell’s new book Hot, Rich & Green I was skeptical at first. Don’t get me wrong, I was thrilled when I found out Rebecca had selected me to be included in the book alongside some amazing women: Hunter Lovins, Alexandra Cousteau, Rebecca Carter (Ecorazzi), Cynthia Warner (Sapphire Energy), Mariel Hemingway and two of my Project Green Search friends Rachel Avalon and Vanessa Meier but I wasn’t sure it was the right approach until Rebecca explained the meaning behind the title.
The Green part is pretty obvious but I’d like to give my definition of being green: it is simply appreciating cause and effect and understanding that our actions affect animals, people and the earth. It is accepting the interconnectedness of life. I affect you. You affect me. We affect bees.
The Hot part is slightly uncomfortable (but flattering) so I like to consider myself and the women in the book “hot on the trail” of what’s next in green. Rebecca explains hot as a “state of mind” and I’m down with that too.
But the Rich part is where I really get squeamish and it turns out that is exactly the button Rebecca intended to push. Rebecca is a savvy marketer (hence the catchy title) but she’s also an activist and a feminist and truly on a mission to empower women. She thinks that many women have negative feelings about money and that effects our ability to discuss money, embrace money and therefore make money. These negative feelings are culturally programmed and hard to shake. I was raised by my mother who is a very successful entrepreneur so you’d think I’d be liberated from these old ideas but it’s a challenge for me too. And while I like the spin of “being rich in spirit” or “rich in happiness,” it’s time for more women to just plain be rich damn it! So if Donald Trump can say it, so can she. And so can we. That’s where I come in. Rebecca starts the book with her story but the majority of it profiles women working in the green field (including me and the creation of EcoPop TV). Some are just starting out and some are CEOs but all are sharing their stories and giving great advice. I’m honored to be included.
I think the book is empowering and most importantly inspiring. One of the hardest things about being an entrepreneur is feeling that you are alone in the hard cold world of business. This is the kind of book that reminds you that you aren’t. Other women are out there doing it and they are successful at it. They are following their passions, running businesses, making money, managing families, mentoring other women and saving the planet. I have to admit: it’s incredibly hot!